"Amiga leitora": expressões do feminino e sua relação com o discurso

Abstract

The present work consists of a psychoanalytic study on the subject of femininity, having as its main axis of discussion the concept of femininity as masquerade, coined by Joan Riviere in 1929, in articulation with the discourse propagated by Claudia magazine in the decade of 1960. Relating elements theorists who serve as the structural basis of the concept of masquerade, such as “feminine”, “femininity”, and “female sexuality”, we seek to analyze them in the discourse promoted by a magazine whose target audience is women. In order to achieve this objective, an analysis was made of some of Claudia's copies, especially editions published in the 1960s, based on a research method that we call the Lacanian infiltration discourse analysis whose peculiarity is the use of key concepts of Lacanian theory that bear on Lacan’s approach to language. Claudia magazine interested us not as an object of research, but as a means by which it was intended to conjecture that femininity as masquerade is not free of holes, precisely because it is a discursive apparatus and, therefore, limited by the vicissitudes proper to the discourse as understood by Lacan, this made us conclude that the number of versions of the feminine is directly proportional to the possibilities of know-how to do with the letter, with the discourse.