Compreendo a utilização dos moderlos de gestão na indústria criativa de software: mudanças e tendências.

Abstract

This work presents a research with descriptive objective, of quantitative and qualitative nature, of a unique case study of na organization in the sector if the creative software industry. It addresses the management models that are being discussed in the literature and in scientific productions related to the creative software development industry, as well as the analysis of the use by an industry organization and a product / service proposal. The research covers the presentation of concepts from the creative industry, creative software industry, creative management and its principles in the creative software industry and changes in work during the evolution of society. As for the study of management models, it includes, in addition to definitions, the history of management and how changes occurred over the years due to the social movements from the 1st Industrial Revolution to the 4th Industrial Revolution. The study of management models in the literature exposes what is being discussed in 4 selected works, and in scientific productions, it includes methods of bibliometric analysis, for articles collected on the basis of the Web of Science over a period of 20 years, of analysis of content, for a stratified sample of articles, and triangulation in the realization of the relationship between models in the literature and the results of bibliometric and content analysis. A comparative analysis between the models in the literature and scientific productions is performed and presents similarities and differences between the results, exposing a focus on the evolution of the models and a more homogeneous direction between the categories of models used in the literature, although the importance of categories of innovation and leadership, while in the publications of the articles there is a trend towards operational management models. The study also contemplates an observation of the use of the models discussed in the works and articles in an organization in the sector of the creative software industry, followed by a proposal for an action plan to open the use of 4 models from the innovation and leadership categories with the claim to generate improvements in the short and medium term in the management process.