Inteligência artificial e propaganda eleitoral : os impactos das novas tecnologias na democracia.

Abstract

Democracy, as a political regime, requires an adaptation to the new social demands, considering the advantages and risks inherent to the development of new technologies. The advent of the network society made it possible, in the electoral field, that digital campaigns have a greater range in content distribution and the use of artificial intelligence for the implementation of strategies, but it also brought fake news, invasions of computer systems, information control through algorithms of big corporations, which could figure as a real threat to democracy. Therefore, this research intends to answer the following problem: are the Brazilian norms that regulate the new technologies used in electoral advertising, mainly those related to the use of artificial intelligence in social networks, sufficient to safeguard the integrity of democracy? The hypothesis is that the lack of legal regulation for the use of artificial intelligence in the electoral field is harmful to Brazilian democracy. Thus, this work aims to analyze the use of artificial intelligence in electoral propaganda and its impacts on Brazilian democracy. The methodology was based on a bibliographical research, with a qualitative approach and a hypotheticaldeductive method. We conclude that, despite some advances, Brazilian democracy has been weakened, especially due to the use of fake news on social networks, and that is necessary an effective regulation to protect our political system from the inadequate use of the new technologies.