ZECA: uma proposta de framework para a integração da comunicação organizacional nos processos de inovação do ecossistema do Porto Digital.

Abstract

This research aimed to understand and analyze the use of organizational communication by the Porto Digital technology park, located in Recife, in one of its digital social platforms, Twitter. In addition, it also developed a proposal for a framework, in order to understand the components of integrated organizational communication and the types of profiles of the DISC Theory to be applied in the innovation processes of a creative company. Thus, the research developed a grouping of profiles, which was the basis for the proposal of the A-F Model activator framework. For this, it was necessary to carry out a state of the art of the concepts of innovation, creative economy, organizational communication and DISC Theory to support the research. Afterwards, a survey of tweets from Porto Digital was carried out for a qualitative analysis. The second part of the analysis was the development and understanding of the new grouping of profiles, which was called ZECA, followed by the proposal of the ZECA Framework for the division of tasks of the activator function in Model A-F for innovation processes.