Capitalismo de dados e poder algorítimico: uma análise acerca da efetividade da proteção em torno dos dados pessoais sensíveis no cenário transnacional.

Abstract

The advance of information and communication (s) technology (ICT) has resulted in rising uneasiness among the population regarding effective protection of their personal data, since violations of this nature could put civil liberties at risk along with democracy itself. A new global architecture was sculptured, and society is facing a capitalization of data that has continuously appropriated successive layers of human life. Considering this scenario, legal science is invited to step up and try to keep up with the swift pace of digital metamorphosis, so that the existing regulatory problems presented by the internet can be faced thus paving the way for effective judicial tutelage, which properly encapsulate the specificities of contemporary digital relations. This paper’s objective was investigating whether it is possible, with the validity of the LGPD, to ensure protection of sensitive personal data in the transnational scenario. Therefore, this study was born from a bibliographical investigation, also documental and particularly exploratory, through the means of hypothetical-deductive methods, with the analysis of the law of personal data protection, in the light of the recent integral debut of the General Law of Data Protection in Brazil.