Tudo é divino: releitura imagética de santos católicos a partir de conceitos de design e território.

Abstract

This study explores the way to create innovative products for the Catholic religious market, based on the principles of cultural reconversion, materialization of faith and devotional experience. The study of products consumed by the faithful in parishes and during patron saint celebrations in different regions of Brazil identified the need to integrate design concepts in this market. The theoretical basis of the study in question includes references to aura, as presented by Benjamin (2009); Catholic Images, from the perspective of Schmitt (2012); Krucken's Design and Territory (2009); Cultural Reconversion, exploring Canclini's hybridity (2011) and Martín-Barbero's mediations (2008). The methodology adopted involved researching products in virtual and physical environments, analyzing the design available on the market and gaining a deeper understanding of the subject. The Design Thinking methodology was adopted to develop a minimum viable product and the concept of design, with the aim of adding value to the products developed. As a result, a graphic solution was developed and applied to innovative T-shirts, combining traditional images of saints with symbolic elements of the territories where festivals and pilgrimages take place. The results obtained can also serve as a reference for local artists, designers and producers interested in developing new products, even beyond the religious sphere. It is hoped that this study will contribute to the development of other projects in the field of design and communication, highlighting the process of ideation and production of real products marketed through e-commerce platforms.