Gestão para a inovação no desenvolvimento de empresas de arquitetura: Um estudo de casos na cidade do Recife.

Abstract

The work investigated the effect of the PDGI method application evaluating its business success in five architecture offices, all located in the city of Recife, state of Pernambuco, Brazil. The method focused on the systemic support to the business that was conceived on the basis of skills and indicators, supported by four pillars: Leadership, Management, Innovation and Business. In order to serve as a basis for the necessary studies and analyzes, the theoretical foundations were sought in the literature, whose main focuses were the themes of business management and innovation, also connecting with premises for business success. From the empirical research, data were obtained to describe the evolution in the architecture firms studied, based on the assessment of the level of management maturity and through the application of a questionnaire. At the end of this work, it was found that the method proved to be applicable, positively influencing competitiveness, consistency to make decisions, financial results and, consequently, it proved to be effective in supporting the path of business success of the companies studied.